Patrick's Video Production Example: New way to sell a home
The Advantage of Hiring A Creative Director... Take Your Business to the NEXT Level!
I provide years of knowledge and creative solutions to develop a consistent brand image for companies and non profit organizations. Creative knowledge of marketing techniques,implementing strategic applications using art and graphic design, integrating public relations communication, advertising and digital media.
Marketing using the Internet is an important part of the marketing plan, designing for digital media in collaboration with print and non-traditional Guerrilla strategy to promote products or services on the streets or other public places. This involves getting the attention of the public.
I assist business of all sizes develop a creative strategic brand designed to drive revenue and growth.
When you require someone with innovative design that will set the tone for client and bring ideas to life.
Overseeing internal designers/editors in the development and execution of everything that falls under creative.
Working closely with the CEO and assigned team leaders.
The ideal clients require an experienced creative thinker at the highest level, but also understands the importance of execution of the smallest detail.
I assist business of all sizes develop a creative strategic brand designed to drive revenue and growth.
When you require someone with innovative design that will set the tone for client and bring ideas to life.
I oversee internal designers/editors in the development and execution of everything that falls under creative. We provide creative insights to clients on their existing assets and data from social media campaigns, conceptualizing ideas for new creative campaigns to test, executing and producing in collaboration with your team.
- Working closely with the CEO and assigned team leaders.
- Directly managing the team, keeping them on track and delivering on-schedule, and providing mentorship
- Producing assets (images, videos, etc) from scratch for clients that can be run as ads on FB/Insta/Snapchat and can be used on landing pages on the client site, keeping in mind that it is all Direct Response.
- Providing creative direction and insights to clients - such as what creative story is performing well for them, what isn't and making recommendations to test new creative campaign ideas.
- Developing original concepts, constantly evolving and pushing boundaries, and bring ideas to life
- Speaking passionately and clearly about the* brand strategy* with clients on topics such as logo redesign, commenting on their brand guide, helping their brand evolve overall and scale with their business
- Working through operational challenges and putting in place a creative process that allows the team to do their best work
- Involved in recruiting and hiring additional creative team members
- Regularly reporting on creative performance and provide high-level metrics and takeaways.
The ideal clients require an experienced creative thinker at the highest level, but also understands the importance of execution of the smallest detail.
Standout! Get Noticed!! Be Seen!!! Make an Impression!!!!
What I do... Creative Director's Description - top level
- Creativity: Creative directors invent new ideas for branding, strategic advertising campaigns and marketing messages. Understand and develop design with fresh approaches to advertising.
- Analytical Skills: Advertising and marketing is ever-evolving, I am able to analyze trends, look at new data and keep with the changes and setting trends.
- Decision-Making Skills: Advertising campaigns have timelines, making decisions on final copy, final art, finished commercials and radio spots.
- Interpersonal Skills: meet with corporate heads, staff and clients on a regular basis. Being a good communicator to all involved will help greatly.
- Management Skills: often have to keep many creatives projects on schedule, and manage their own time.As Creative directors I lead advertising and marketing companies, working with designers, artists, copywriters, sales teams and marketers to create a vision for products sold.
I plan advertising, oversee the creative process and give guidance to the creative staff.
List of effective methods & strategies employed at the appropriate time for my clients.
Advertising – gaining recognition to a product, service or business through paid broadcasting, print or digital.
Brand – Anything that gives recognition to a specific product, service or business while separating it from other establishments.
Business to Business (B2B) – The means of a firm selling to another organization rather than selling to an individual consumer.
Business to Consumer (B2C) – The means of a firm selling to an individual consumer rather than another organization.
Comparative Advertising – The type of advertising in which a company makes a direct comparison to another brand, firm or organization.
Corporate Identity – All symbols, colors, logos, etc., that make up the public image of an organization.
Cost-Based Pricing – A strategic form of pricing purposed to cover the expenses of running your business.
Customer Loyalty – When a consumer is a repeat buyer of a product, service or brand.
Demographics – A specific profiling aspect that takes into consideration age, gender, income, family life, social class, etc. Often used in segmentation or for focal points in marketing and advertising strategies.
Digital Marketing (Online Marketing) – Marketing to a target audience solely via the internet. Could be email marketing, content marketing, etc.
Direct Competition – Competitors that provide the exact same services as your establishment of firm.
Direct Mail – A means of advertising communication that reaches a consumer, where they live or their place of business, through the mail. Often based on demographics and/or geographical location.
Direct Marketing – Dealing Directly with the ‘end user’ rather than a third party or a middle man. Also can be seen as directly communicating with your primary target audience. Can come in the form of advertising, marketing or communications.
E-Commerce – The means of selling products digitally on the internet.
Franchise – The act of buying a license to sell a product or service from the original owner to the consumer.
Geographic Segmentation – Segmenting a group of audiences based on where they live or where they are located.
Inbound Marketing – Advertising your company via content marketing, podcasts, video, eBooks, email broadcast, SEO, Social Marketing, etc., rather than paid advertising.
Internal Marketing – Efforts to market a marketing plan to individuals and executives with-in your own firm to gain their approval and/or support.
Lead – An individual or a company that has show interest in one of your products or services. Could be either a MQL (Marketing Qualified Lead,) or an SQL (Sales Qualified Lead.)
Lifetime Customer Value – A prediction of the net profit attributed to the entire future relationship with a customer.
Margin – The profit gained from a product or service after all expenses for selling that product or service are covered.
Marketing Qualified Lead – A lead that is ready to be handed over to the sales team. An MQL has had some sort of positive interaction with the company such as a discussion, downloading a marketing products, etc., that deems them worth to move to the next level of the sales funnel.
Market-Based Pricing – Similar to competitive based pricing in the sense that this type of pricing is based off of the streamlined/current pricing for a specific product or service within the same industry.
Market Develop – The act of taking an existing product or service to a new market.
Market Penetration – A strategy used to sell more of an existing product with in the current markets it is sold.
Market Research – High Intelligence research and development of a specific industry for the betterment of sound business decisions.
Marketing – The process of identifying, anticipating and satisfying customer requirements, in a profitable way.
New Product Development – The development of a new products that involves research, development, product testing a launching.
Niche Market/Business – A very specific segment of a market in which you are trying to meet the needs of that market.
Personal Development Plan – Developed for individuals who are looking to evaluate their S.W.O.T. analysis to plan their future achievement and success.
Portfolio – A series of case studies that provide proof of value to potential customers.
Public Relations – A series of media releases, conferences, social image, etc., that make up and maintain the reputation of an organization and its brands.
Research and Development – The process of discovering and developing new products and services.
Referral – A prospect or lead generated from someone who may be interested in what the salesperson is selling.
Relationship Marketing – Establishing relationships with intentions of developing long term association with a prospect or potential customer. Much less expensive that gaining new customers.
Sales Funnel – The entire sales process as a whole from prospect to paying customer, and all marketing, advertising and sales processes in between.
SWOT Analysis – An internal study often used by organizations to identify their strengths, weaknesses, opportunities and threats.
Target Marketing – A group of customers that a business has decided to aim its marketing efforts and merchandise towards.
Unique Selling Proposition – A factor that differentiates a product from its competitors, such as the low cost, the quality, etc.
Viral Marketing – A method of product promotion that relies on getting customers to market an idea, product or service on their own.
